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Marketing Toolbox

THE NCAC MARKETING TOOLBOX

The Marketing & Communications (MarCom) committee supports the Council strategic plan by helping spread the word about Scouting to our community, and keeps our members informed of news and coming events.

Our National Capital Area Council Marketing Team is always ready to consult with you on marketing and promotion of your Scouting event and recruitment. While devoted to Council-wide and District-wide efforts, we are always looking for ways to better help our staff, volunteers, and Scouts expand the reach of Scouting’s voice and get the word out on all of the wonderful things that are happening within Scouting.

To do so, we’ve developed THE NCAC MARKETING TOOLBOX. Here, you’ll find links, information, and other assets that can help you with your Scouting-related marketing needs.

ASSETS

BSA MARKETING AND MEMBERSHIP HUB
https://scoutingwire.org/marketing-and-membership-hub/

This site is provided and maintained by the Boy Scouts of America’s National Office, and provides Resources and Materials to Strengthen Your Units. Here you can learn best practices and tips for marketing, recruiting, and retention to strengthen your council or unit.

BSA BRAND CENTER
https://scoutingwire.org/bsa-brand-center/

Access the BSA’s brand identity guidelines, customizable marketing assets, photos, videos, and more! If you already know what you want, use these quick links to get where you’re going fast. Start your search for assets using the following quick links:

NCAC ANNUAL REPORT

The 2017 Annual Report has gone entirely digital. You can find it here: https://ncacannualreport.org/

It’s a quick down and dirty on what we’ve accomplished in the past year, and is an excellent place from which to launch a conversation with someone new to NCAC and what’s at play in what will soon become the biggest Council in the entire nation.

SOCIAL MEDIA MEMBERSHIP KIT (Coming Soon!)

With a few examples of social media posts, photos, and frames, this quick kit is an excellent way to “Scoutify” your Unit or personal social media pages to drive membership. 

FLYERS

Use these cool flyers to generate interest in your Join Scout Night or for recruiting at anytime during the year! To download, simply click on the image or link and download from there.


Adventure Is Waiting Flyer

Family Flyer 2018

FREE TOOLS AND DESIGN SOFTWARE 

There are a number of free tools and design software out there that can be used by almost anyone. Many are drag and drop, and most offer customizable templates that lessen your design time. We have no partnership with any of these products and make no endorsements for any of these. However, some in the Council have produced excellent products and have found the following to be relatively easy to use.

Note: As with any free tool or open source software use, please be aware of the terms of service, information that you are asked to share, and the security of the software and/or site in question. Limiting security exposure is everyone’s duty. If you have questions, please do not hesitate to contact the NCAC Marketing Team.

BEST PRACTICES