Scouts BSA do’s and don’ts
Do … reiterate that as our organization welcomes families, boys and girls to our programs, the name of our organization remains the same. We are the Boy Scouts of America (BSA). Our mission — preparing young people for life — hasn’t changed and is found in all our programs:
- Cub Scouts
- Boy Scouts (becoming Scouts BSA on Feb. 1, 2019)
- Sea Scouts
- STEM Scouts
- Learning for Life
Do … use only official Boy Scouts of America (BSA) materials, which are located on the BSA Brand Center. We’ve seen some well-intentioned assets developed by Scouters as they prepare to welcome girls that include problematic phrasing like “we’re starting a girl Scouts BSA troop.” Instead, you’re asked to use the downloadable email templates, flyers, postcards, posters, social media images, troop cards, videos, web banners and more available on the BSA Brand Center.
Don’t … use names, programs, marks, logos or images of the GSUSA or combine them with those of the BSA.
Don’t … use the word “girl” in front of “Scout.” Don’t say, for example “girl Scouts BSA troop” or “girl Scouts.” This includes in flyers, conversation, social media, etc.
Do … say things like:
- Join Troop 123 for girls.
- Our church has a boy troop and is forming a girl troop.
- Join the BSA. Find a troop for girls near you at BeAScout.org.
Do … remember that the BSA and GSUSA are separate organizations. The BSA is a member of the World Organization of the Scout Movement. GSUSA is a member of the World Association of Girl Guides and Girl Scouts. If those around you say or suggest otherwise, politely correct them!
Don’t … disparage other youth-serving organizations in any way. We want all youth-serving organizations to succeed in their efforts to help make the world a better place.
Do … refer ALL media inquiries (TV, radio, newspapers, online) to the NCAC Communications team. You can contact Aaron.Chusid@Scouting.org.
Do … refer all questions about GSUSA programs to the local GSUSA council or GirlScouts.org.
Do … review the Scouts BSA Brand Guidance Training available on the Family Scouting page under “Scouts BSA Program Resources.” You’ll learn about the best terminology and practices as you prepare to launch Scouts BSA troops in February.
This is a partial re-post from a December 5th, 2018 piece by Bryan Wendell. The full original can be found at https://blog.scoutingmagazine.org/2018/12/05/scouts-bsa-brand-guidance/.